Overview
HubSpot is a market leader in CRM. With a reputation for being simpler and more user friendly than Salesforce, HubSpot is an attractive option for small and growing businesses who do not need the complexity of large-scale CRM. HubSpot learning offers:
· A collection of certifications, bootcamps, and modules, all free of charge
· Experience in working with a CRM designed for startups, small, and medium sized businesses
· Website building capabilities (referred to as CMS Hub)
Strengths
· CRM SaaS platform with emphasis on marketing and sales
· Use of analytics to inform marketing and sales strategies
· Easier learning curve than other CRM platforms
Weaknesses
· Limited customization
· Scaling for medium to large sized businesses
· Annual contracts and pricing can be confusing
Skills
· CRM management
· Email marketing and automation
· Inbound sales and marketing
· Web and CMS design
Entry Level Certifications
Certification | Training Cost | Exam Cost |
|---|---|---|
Sales Software | Free | Free |
Inbound Sales | Free | Free |
Sales Software
Sales Software users manage customer relationships, optimize the sales process, and oversee pipeline management. The HubSpot Sales Software certification teaches users the fundamentals of the HubSpot platform and lays the groundwork for more specialized HubSpot certifications.
2-3 hours of course content with a free exam at the end
Test Difficulty
Responsibilities
Inbound Sales
The HubSpot Inbound Sales certification focuses on modern inbound sales methodology and familiarizes users with aligning the sales process with buyer behaviors. The Inbound learning includes coverage of identifying buyers, connecting with leads, advising prospects, and advancing through the sales process.
2-3 hours of course content with a free exam at the end